The purpose of the commercial is pretty straight forward.
Anson Hu X E-play = hot and smokin'.
Trying to sell both the brand and Anson. I am pretty sure it's going lure fans to grab clothing items from E-play once it launches out in stores. If you have noticed, the music playing in the background is <Declaration 宣言> musical version!!!
What Anson says in the commercial:
1. Everyone has something they are persistent about, and for me, to make music well has always been what I am persistent about.
2. Hardship; to fight for something, and then win, gives you a sense of satisfaction, I like.
3. This collaboration with E-play is very joyful, since we have many common features. Out of all the trendy brands out there, E-play is one of them that is very persistent in original production, and is a very hard-working type of brand.
To find yourself, and with the trend, is what E-play and I, have in common.
4. E-play, in the future, will be the "Trendy brand #1 !"
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Source: http://www.tudou.com/programs/view/ANGBqlqf1l8/
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